Primary Elements are generally considered to be the basic building blocks of the site. Combining these elements results in components. These elements are typically tags, like buttons, fonts, and images. In addition, we extend these to include colors. A critical piece of the style guide, these are good indicators that the way markup is being written, follows the rules laid out by the style guide.
About Text
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. A printed work which cannot be read becomes a product without purpose.Fonts
- Emil Ruder, Typographie
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Heading Font Family
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
(.,;:’”$#@!&*) -
Base Font Family
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
(.,;:’”$#@!&*)
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The H1 is the main page heading
Page Title / Section Title
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The H2 is the page level or section heading
Page Title / Section Title
The secondary header above is an h2 element, which may be used for any form of important page-level header. More than one may be used per page. Consider using an h2 unless you need a header level of less importance, or as a sub-header to an existing h2 element.
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The H3 is a third-level heading
Section Header / Banner Title / Section Subhead
The header above is an h3 element, which may be used for any form of page-level header which falls below the h2 header in a document hierarchy.
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The H4 is the fourth-level heading
Sub Header
Typically used for article title or call-to-action elements.
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The H5 is the fifth-level heading
Sub Header
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The H6 is the sixth-level heading and the lowest
Sub Header
Each heading has an accompanying class that can be used for styling any element without the need or restriction of SEO impact.
.lede (Feature Intro) - Arial 17px / 24px #333
A lede, or lead, paragraph in literature is the opening paragraph of an article, essay, news story or book chapter. It usually occurs together with the headline or title. It precedes the main body of the article, and it gives the reader the main idea of the story. In both spellings, the word rhymes with the word need.
.banner-text - Arial 15px / 21px #cfcfcf
.body-text - Arial 13px / 18px #333
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
.slider-text (Slider Module) - Arial 13px / 15px #333
.small-body-text - Arial 12px / 15px #333
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
.disclaimer-text - Arial 11px / 13px #333
The disclaimer is always 11px.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum id molestie nunc. Suspendisse eu lorem
ipsum, in luctus nunc. Etiam in sapien ut nunc cursus tempus non lacus.
Link Text - Arial Bold #3376B2
Line text appear in a paragraph will be the same font size and line spacing as the
other text (unless otherwise specified).
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit.
Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel,
nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo, eget
blandit nunc tortor eu nibh. Nullam mollis. Ut justo. Suspendisse potenti.
<a>
- This is a text link<a>
- This is an external text link<a href="mailto">
--
<a href="tel">
- 1-800-851-9530 <strong>
- Strong is used to indicate strong importance<em>
- This text has added emphasis<b>
- The b element is stylistically different text from normal text, without any special importance<i>
- The i element is text that is set off from the normal text<u>
- The u element is text with an unarticulated, though explicitly rendered, non-textual annotation<del> & <ins>
- This text isdeletedand This text is inserted<s>
-This text has a strikethrough<sup>
- Superscript®<sub>
- Subscript for things like H2O<abbr>
- Abbreviation: HTML<kbd>
- Keybord input: Cmd<q>
-This text is a short inline quotation
<cite>
- This is a citation<dfn>
- The dfn element indicates a definition.<mark>
- The mark element indicates a highlight<var>
- The var element defines a variable-
<address>
Address Name
1234 Main St.
Anywhere, US 12345 -
<tel>
- 1-800-851-9530 -
<blockquote>
One small step for man, one giant leap for mankind.
.text-info
- This text is informative.text-error
- This text is an error.text-success
- This text is a success
About Lists
Unordered and ordered lists are composed virtually the same. The <ul> is used for non-sequential orderingm while the <ol> is for specific ordering and are preceeded by numbers by default. I start out by stripping all styling from any lists, including padding and margin. Bulleted lists are then classed as <ul class="bulleted>, etc. Lists also get classes added to the first and last item in each (.js-first / .js-last), this gets used for removing any border that we don't want to appear at the top or bottom in particular. Examples below.
Unordered ListsA Basic Unordered List
- This is a list item in an unordered list
- An unordered list is a list in which the sequence of items is not important. Sometimes, an unordered list is a bulleted list. And this is a long list item in an unordered list that can wrap onto a new line.
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Lists can be nested inside of each other
- This is a nested list item
- This is another nested list item in an unordered list
- This is the last list item
A Vertical Bulleted Unordered List
- This is a list item in an unordered list
- An unordered list is a list in which the sequence of items is not important. Sometimes, an unordered list is a bulleted list. And this is a long list item in an unordered list that can wrap onto a new line.
-
Lists can be nested inside of each other
- This is a nested list item
- This is another nested list item in an unordered list
- This is the last list item
Notes
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- This is a list item in an ordered list
- An ordered list is a list in which the sequence of items is important. An ordered list does not necessarily contain sequence characters.
-
Lists can be nested inside of each other
- This is a nested list item
- This is another nested list item in an ordered list
- This is the last list item
Horizontal List - No Separators
- Lorem
- Ipsum
- Dolor
Horizontal List w/Slashes
- Lorem
- Ipsum
- Dolor
Horizontal List w/Pipes
- Lorem
- Ipsum
- Dolor
Vertical List
- Lorem
- Ipsum
- Dolor
Vertical Lined - adds some visuals breaks between li's
- Lorem
- Ipsum
- Dolor
Vertical Striped - adds some visuals breaks between li's
- Lorem
- Ipsum
- Dolor
Vertical Lined & Striped - well, you get it!
- Lorem
- Ipsum
- Dolor
- Definition List
- A number of connected items or names written or printed consecutively, typically one below the other.
- This is a term.
- This is the definition of that term, which both live in a dl.
- Here is another term.
- And it gets a definition too, which is this line.
- Here is term that shares a definition with the term below.
- And it gets a definition too, which is this line.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Adipisci quisquam ipsum odio officia, aut quo nostrum laudantium. Repellendus, facilis libero asperiores alias dolorem iure, labore ducimus at excepturi cupiditate facere similique, maxime ipsam ex.
About Images
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Adipisci quisquam ipsum odio officia, aut quo nostrum laudantium. Repellendus, facilis libero asperiores alias dolorem iure, labore ducimus at excepturi cupiditate facere similique, maxime ipsam ex.
Responsive Image Art Direction
image-focus-1
image-focus-2
image-focus-3
image-focus-4
image-focus-5
About Links
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Adipisci quisquam ipsum odio officia, aut quo nostrum laudantium. Repellendus, facilis libero asperiores alias dolorem iure, labore ducimus at excepturi cupiditate facere similique, maxime ipsam ex.
Anchor Links<a>
- This is a text link<a>
- This is an external text link
<a href="tel">
- 1-800-851-9530
About Colors
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Adipisci quisquam ipsum odio officia, aut quo nostrum laudantium. Repellendus, facilis libero asperiores alias dolorem iure, labore ducimus at excepturi cupiditate facere similique, maxime ipsam ex.
Color PalettesHorizontal Rule